What I've Been Working On

SEO

Making pages findable, and making sure they deserve to be found.

Most of my SEO work starts with a spreadsheet and ends with a rewrite. I research the queries that matter, restructure pages around a single clear intent, and then measure whether real search behaviour moved.

• —Keyword research and search intent mapping
• —On-page SEO and content optimisation
• —Off-page SEO and link building
• —Local SEO and Google Business Profile management
• —Technical audits: crawlability, structure, metadata
• —Search performance analysis and reporting

Content Writing

Research-led writing that survives a second read.

I write SEO blog articles, website content and travel pieces. The process is the same each time: understand the reader's question, do the reading, then write something specific enough to be useful.

• —SEO blog writing and editorial planning
• —Website and landing page content
• —Travel writing and long-form storytelling
• —Research, fact-checking and sourcing
• —Content optimisation and refreshes
• —Digital publishing workflows

Laravel / PHP

Building the thing, not just recommending it.

Laravel is where I turn ideas into working functionality — publishing tools, forms, dashboards and the database layer underneath them. It keeps my SEO advice tied to what a developer can actually ship.

• —Laravel application development
• —PHP backend logic and APIs
• —Database design and integration
• —Custom website functionality
• —Performance and caching improvements
• —Deployment and maintenance

Blogging

Professional discipline and personal outlet at the same time.

Blogging is how I practise in public. It sharpens my SEO instincts on my own site, gives me a place to test formats and structures before recommending them, and lets me write about the mountains without asking anyone's permission.

• —Independent publishing and editorial calendar
• —Topic research and content strategy
• —Photography and visual storytelling
• —Growing organic readership over time