Curious by nature. Digital by profession.

I'm Arati Dawadi, a writer and developer based in Pokhara, Nepal. My working days move between two things that look unrelated and are not: understanding how search works, and writing something a person would want to finish reading.

On the SEO side I work with keyword research, on-page optimisation, off-page and link building, local SEO and Google Business Profiles, and search performance analysis. On the content side I write SEO blog articles, website copy, travel pieces and research-led long form.

I also build. Laravel and PHP are where I spend my technical hours — backend logic, database integration, and the functionality that makes a site more than a brochure. Knowing how a page is rendered changes how I recommend it be optimised.

Blogging pulls all of it together. It is where I publish what I learn, keep my writing honest, and document the trails I walk when I am away from a screen.

"I enjoy learning by doing — whether that means analysing search data, writing an article, building something with Laravel, or walking a mountain trail."